Recent research suggests that parts of Cheshire and Wirral boast a higher percentage of millionaires than traditionally exclusive areas of London and Surrey, such as Kingston-upon Thames, Guildford and Kensington, according to a market research company Experian.
Quality of life and ease of access to major business centres such as Liverpool and Manchester are believed to be among the reasons for attracting the super-rich.
The village of Burton in Cheshire heads the North West and is placed eighth overall, with millionaires making up 16pc of the population in its postal district.This is followed by Windle Hill, Cheshire (15pc), Heswall (14pc), and Frankby/Caldy (12pc).
Clive Watkin, who runs a chain of estate agents in Wirral - which include the three most exclusive areas identified in the survey -said "It all starts with the fact that Wirral is the residential area for people in Liverpool with a bit of money'. Other North West locations which featured lower down in the survey include Halebarns in Warrington, and several areas in Merseyside, including Crosby, Formby, and Mossley Hill.
Stephen Cheshire, a director of Jackson-Stops & Staff which deals with upmarket properties in Cheshire, ranging in price from £250,000 up to £5m, said the rural environment, combined with good business links, made the area appealing to those who could afford it.
So there you have it: while the majority of people in Liverpool have been trying to see how all this talk of great regeneration affects them, it seems we have the answers straight out of the bragging horse's mouth. Word gets around there is a gravy train in Liverpool, coupled with a cheap labour force.